Making a Hatch Show Print Poster for the exhibit “Muscle Shoals: Low Rhythm Rising”

Watch Hatch Show Print designer-printer Corey Wasnewsky as he prints the special exhibit poster for “Muscle Shoals: Low Rhythm Rising.”

The exhibit, supported by OneLouder, explores how an Alabama community developed a distinctive sound, became a global recording epicenter in the 1960s and 1970s, and continues to inspire music today. The exhibit tells the story of Black and white musicians who found a way to work together at a time when segregation prevailed.

Producer Rick Hall and his FAME Recording Studio and the session aces at Muscle Shoals Sound Studio built a homemade approach to cutting music that mattered. As a result, hitmakers from R&B, rock, pop, and country music flocked to this quiet backwater to record, and a new rhythm arose.

Follow the story of this close-knit community when you visit the exhibit, “Muscle Shoals: Low Rhythm Rising.”